Advertising Technology (Ad Tech) is a catch-all term for systems that analyze and manage tools for programmatic advertising campaigns.
It covers the entire ad delivery process, from selecting an ad's subject and position to selecting its recipient. You can get a comprehensive view of your campaign and maximize its effectiveness by utilizing ad tech solutions.
The primary business of Ad Tech is to analyze, manage, and deliver advertisements based on ad specifications and internal or external data.
At the heart of Ad Tech's operation is the advertising ecosystem, which includes Advertisers, Demand-side platforms, Ad Exchanges, Supply-side platforms, and Publishers. They collaborate to create a revenue-generating ad supply and demand loop by collecting and processing data on user activity on a specific platform.