KUVELLI LTD
THE REVOLUTION
IN THE ADTECH
INDUSTRY
analysis, management and delivery of advertisements based on specifications and internal or external data.
YOU CAN GET A COMPREHENSIVE VIEW
OF YOUR CAMPAIGN AND MAXIMIZE
ITS EFFECTIVENESS BY UTILIZING
What is AdTech?
Advertising Technology (Ad Tech) is a catch-all term for systems that analyze and manage tools for programmatic advertising campaigns.
It covers the entire ad delivery process, from selecting an ad's subject and position to selecting its recipient. You can get a comprehensive view of your campaign and maximize its effectiveness by utilizing ad tech solutions.
The primary business of Ad Tech is to analyze, manage, and deliver advertisements based on ad specifications and internal or external data.
At the heart of Ad Tech's operation is the advertising ecosystem, which includes Advertisers, Demand-side platforms, Ad Exchanges, Supply-side platforms, and Publishers. They collaborate to create a revenue-generating ad supply and demand loop by collecting and processing data on user activity on a specific platform.
It covers the entire ad delivery process, from selecting an ad's subject and position to selecting its recipient. You can get a comprehensive view of your campaign and maximize its effectiveness by utilizing ad tech solutions.
The primary business of Ad Tech is to analyze, manage, and deliver advertisements based on ad specifications and internal or external data.
At the heart of Ad Tech's operation is the advertising ecosystem, which includes Advertisers, Demand-side platforms, Ad Exchanges, Supply-side platforms, and Publishers. They collaborate to create a revenue-generating ad supply and demand loop by collecting and processing data on user activity on a specific platform.
CONSIDER
THE BIG
PICTURE
A MILLION DOLLAR
MARKET THAT NEEDS
TO BE SHAKEN UP
Why Kuvelli?
Our processes are built around data-driven decision-making
A thorough understanding of the advertising technology market
processes
market
We have specialized software engineering knowledge and experience
A complete technological platform devoid of trade-offs and technical debt
knowledge
platform
Business roadmap
JAN 22
1 BILLION AD IMPRESSIONS
DAILY
DAILY
FEB 22
A NOVEL DSP SOLUTION
THAT UTILIZES MACHINE LEARNING
THAT UTILIZES MACHINE LEARNING
MAR 22
ADSERVER MODIFICATIONS
FOR THE APAC MARKET
FOR THE APAC MARKET
APR 22
5 BILLION AD IMPRESSIONS
DAILY
DAILY
MAY 22
DMP ENHANCEMENTS
JUN 22
ENHANCEMENT AND INTEGRATION OF DSP WITH THE NEW DMP
JUL 22
EXPANSION OF SSP
ANALYTICS AND KYC ENHANCEMENTS
ANALYTICS AND KYC ENHANCEMENTS
AUG 22
10 BILLION AD IMPRESSIONS
DAILY
DAILY
SEP 22
A QUALITATIVE APPROACH
TO USER EVALUATION
TO USER EVALUATION
OCT 22
ADOPTING AMAZON'S
TRANSCODING PIPELINE
TRANSCODING PIPELINE
NOV 22
FULLY DISTRIBUTED
CONTENT DELIVERY NETWORK
CONTENT DELIVERY NETWORK
DEC 22
15 BILLION AD IMPRESSIONS
DAILY
DAILY
JAN 23
LAUNCH OF AN OUT-OF-THE-BOX TRACKING SOLUTIONS FOR B2B
FEB 23
INTRODUCTION OF NEW BILLING SOLUTIONS AND INTEGRATIONS FOR B2B
MAR 23
- UPGRADES TO DOMAIN MANAGEMENT SYSTEM
- REFINEMENTS TO ANOMALY DETECTION IN STATISTICS
APR 23
IMPLEMENTATIONS OF USER BEHAVIOR TRACKING AND TRAFFIC QUALITY EVALUATION ALGORITHMS
MAY 23
INTRODUCTION OF A PERSISTENT USER IDENTIFICATION AND TRACKING SOLUTION
JUN 23
IMPROVEMENTS OF TRAFFIC ROTATION ALGORITHMS VIA MACHINE LEARNING
JUL 23
IMPLEMENTATION OF USER BEHAVIOR ANALYSIS SOLUTION FOR B2B
REFINEMENTS OF MODERATION TOOLS FOR B2B
REFINEMENTS OF MODERATION TOOLS FOR B2B
AUG 23
UPDATES OF THE TRAFFIC DISCREPANCY OPTIMIZATION SOLUTION
SEP 23
INTRODUCTION OF A SCORING SYSTEM FOR USER EVALUATION AND TARGETING MECHANISMS
OCT 23
ADSERVERS ENHANCEMENTS FOR CONTENT DELIVERY ALGORITHMS
NOV 23
USER ACTIONS AND EXPERIENCE TRACKING SOLUTIONS FOR B2B
DEC 23
ENHANCEMENTS FOR CPA BASED TRAFFIC ALGORITHMS
Engineering roadmap
01
Start
Calculating labour and material costs, developing a schedule with specific objectives, and establishing the project's teams and leadership structure. Defining the application's scope and purpose, the course, and the procedures that will enable the team to create the software effectively in order to keep project on track.
02
Planning & Analyse
Defining requirements is a critical part of planning because it establishes the purpose of the application and its requirements. Defining the resources required to construct the project, as well as the generation of the project's core hypthosesis.
03
Design
The programming language specification, industry standards, overall design, and the use of any templates or boilerplate. Prototyping the application's critical components, including methods for communicating with other assets, such as a central server or other instances of the application, as well as basic security measures.
04
Implementation
Coding of the basic components and development of the IT landscape are required for the application. Establishing practises that ensure the compatibility of various team projects and the achievement of target goals. Creating documentation and conducting initial automated testing.
05
MVP
Representing a product's prototype as a software application that contains functional versions of key elements that will be included in the final product and that is shared with a small audience whose feedback is used to inform and direct future product development.
LET'S CREATE TOGETHER!